Brand Identity
The goal was to create a logo that felt balanced, approachable and grounded in a minimal yet distinctive visual style. After exploring several directions, we arrived at one that truly resonated with the brand. The final mark feels strong and dependable, reflecting the sense of trust and reliability we wanted the brand to convey.
Visual Language
The colour palette leans on muted tones, with a pop of orange used intentionally to highlight key elements. The typography features General Sans - which feels approachable yet distinctive, paired with Manrope - a modern and pleasant typeface that is highly readable.
The colour palette leans on muted tones, with a pop of orange used intentionally to highlight key elements. The typography features General Sans - which feels approachable yet distinctive, paired with Manrope - a modern and pleasant typeface that is highly readable.
Web design
The 5X website was redesigned to improve click-through rates and overall user engagement. It focused on creating a clearer user experience, stronger messaging more relavant to the CXOs and visible social proof to build trust and drive conversions. Visit the site at https://www.5x.co/
Templatising the marketing requirements
I developed distinct visual styles for various marketing needs such as webinars, events, ebooks, one-pagers etc, while ensuring they all aligned with the overarching 5X visual language. The goal was to create flexible, easy-to-use templates that maintain consistency without requiring constant design involvement. This allowed stakeholders to update content and visuals independently, reducing dependency on designers for smaller tasks and improving overall efficiency.
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Key Impacts
1. Stronger market positioning
2. Improved consistency & scalability
