People of data
Project Overview
Logo design • Creative posts for marketing • Web experience • Highlights
Context
People of Data was launched, in 2024, a podcast series that spotlighted leaders in the data space from companies like Nike, Financial Times, Farfetch, and more. The goal was to build a thought leadership pipeline and strengthen brand positioning within the data community. The purpose was to increase product awareness for 5X among top-tier data executives, positioning the company as a thought leader in the data domain.
Problem
Since 5X was comparatively new in the market, not many leaders were aware of the it. We started People of data to increase brand awareness across the globe.
Logo design and branding
My responsibility was to craft a distinct brand identity for People of Data, a podcast independent from the 5X core brand. The goal was to build an engaging and interactive visual language that could attract a wide audience by highlighting inspiring data leaders and their unique processes. The brand needed to feel fresh, credible and scalable. Something capable of supporting multiple seasons while gradually evolving into a trusted community hub for data enthusiasts, practitioners, and industry innovators.
Creative posts for marketing
Web design
